"La Tour Eiffel" was originally founded in France and Hong Kong in 1978 producing quality leather goods with the licensed French brand name La Tour Eiffel.   Since 1981 the group has sold over 10 million handbags worldwide particularly to the Asian,  European and northern American markets.   One of the fundamental reasons why La Tour Eiffel gains such popularity among today's fashion shoppers is due to its integration of design, manufacturing control and management methodology.  "French brand, Italian materials, American marketing strategy, Japanese packaging and Chinese workforce are the ingredients to produce quality goods of European style being popular in both the East and in the West."